IT IS TIME TO PLAN YOUR
2026 EVENTS LIKE
THE NON-PROFIT EVENT PRO YOU ARE
A workshop where you'll learn what works from 20+ years helping Non-Profit Organizations raise $500M+ from events. You will create experiences that engage your community and drive real revenue in 2026 and beyond.
This is not your typical workshop, this is a live experience where you will workshop your actual event(s) plan with Amy who has helped over 50+ non-profits evolve their event portfolio into
a revenue generating machine.
FREE WORKSHOP
Wednesday, February 11, 2026 | 2-4pm
(Limited to 25 spots)
Collingwood Public Library
Followed by Networking Cocktails
many fundraising events miss the mark
Here's what most people don't realize:
The events people can't stop talking about aren't created on event day. They're built through small, thoughtful moments throughout the entire journey—from the moment someone registers to long after they reach the finish line.
Most non-profit events aren't built from a strategic plan—they're pieced together from a collection of different opinions, last-minute ideas, and "we've always done it this way" thinking. Without a clear vision that starts with WHY, it's nearly impossible to inject the mission and memorable moments that transform participants into passionate, motivated supporters.
I know this because I've worked firsthand with over 50 non-profits across Canada—helping produce events that have raised over $500 million combined. I've seen what works and what doesn't.
I'm here to show you exactly how to create events that actually drive results.
let's get real about what's coming...
It's a New Year and it's time to talk about what's ahead:
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Running the same events the same way, hoping for different results (isn't that the definition of insanity?)
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Budgets that keep getting smaller while expectations keep rising
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Endless committee meetings where everyone has an opinion but no one has a plan
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Being told to "do more with less"; like that's somehow a winning strategy?!
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Watching dedicated team members burn-out trying to make it all work
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Events that don't stand out because there's no time to figure out what makes your cause unique
HERE'S WHAT WILL KEEP HAPPENING
IF NOTHING CHANGES:
Another year of burnout. Same results—or worse. Your team questioning if this is sustainable. Your events blending into the noise because there's no time to discover what makes you different.
Your donors stay transactional. Your participants show up but they're not moved. They don't come back.
And you? Still running on fumes, wondering when you'll finally get to build events the way you know they should be built.
BUT HERE'S WHAT'S POSSIBLE WHEN YOU PLAN WITH INTENTION
Events where your mission isn't just talked about—it's felt. Where participants leave as advocates who can't wait to tell others why your cause matters.
A strategic plan you can actually present with confidence. One where your team sees the roadmap and gets excited about executing it.
Events that people remember and talk about. Events that donors want to be part of—not because they were asked, but because they believe in what you're creating.
And you? You finally get the expertise and support that's been missing. You're not figuring this out alone anymore.
Here's something nobody talks about: There's not a lot of support, expertise, or guidance out there for non-profit professionals producing events. You're expected to just figure it out while juggling everything else.
What if you could collapse the gap between learning something and actually doing it?
That's what happens in this workshop.
This isn't another "listen and learn" session where you walk away with more notes you'll never implement. This is two hours where you'll work on YOUR events with expert guidance and leave with completed work—not just a long to-do list.
Yes, it's hard to inject mission and create memorable moments when you're in the trenches. I know—I've produced events that have raised over $500 million. That's exactly why we're doing this together.
WHAT WE'LL DO TOGETHER:
🎯 CREATE AN EVENT WITH A BIGGER PURPOSE
We're not just talking about your WHY—we're creating an event where your community actually knows and feels the bigger purpose behind what you're doing. When your purpose is clear, your community shows up differently. They're not just participants—they're believers.
🗺️ MAP A PARTICIPANT JOURNEY THAT KEEPS PEOPLE ENGAGED
You'll map out a participant journey that allows people to sign up, stay engaged, and be bought into the bigger mission. From the moment they hear about your event to long after they cross the finish line—every touchpoint matters.
📋 WALK INTO FEBRUARY KNOWING EXACTLY WHAT TO IMPLEMENT
This is where you DO THE WORK. You'll build your actual 2026 event plan using proven frameworks.
What you're keeping, what you're changing and what you're letting go of. You'll leave knowing exactly what you need to implement—not just ideas, but a real plan.
🤝 CONNECT WITH THE PEOPLE WHO GET IT
Here's the truth: the real magic in the non-profit world is who you know and who you learn from. You'll get to network with other incredible non-profit pros who are creating amazing events. Because the best ideas don't come from another webinar—they come from real conversations with people doing the work.
You know you're ready to evolve...
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You're exhausted by the way you've been doing things. You're ready to build events intentionally that drive revenue, build community, and support your well-being—not drain it.
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You're tired of being the executor. You want to be the strategist. Instead of just following directions from your board or team, you want to show up with a plan that's so clear, so well-thought-out, they can't help but buy in.
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You're ready to stop working in isolation. You need to connect with other local non-profit event pros who will contribute ideas, collaborate, and actually understand the unique challenges you face. Because right now? You're the only one at your organization who really gets it, and that's exhausting.
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You want events that people actually want to be part of. Where the moment you mention the name, they're already interested. Already asking how to register. Events that your team is genuinely excited to work on—not just another obligation on their plate.
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You're willing to invest two hours to save months of second-guessing.
AMY MILNE - The Expert Behind HUNDREDS
OF SUCCESSFUL FUNDRAISING Events that
have raised over $500 Million
I've been in the trenches for over 20 years—I see you.
I know the pressure of putting everything into an event and still wondering if the results justified the stress. That was me over 20 years ago, and I promised myself there had to be a better way.
THE NUMBERS:
• $500M+ Raised across three countries
• 20+ years of experience
• $12.6M+ Raised through events our team has evolved
I helped introduce a new model of peer-to-peer fundraising to Canada with The Weekend to End Breast Cancer—which has raised over $100 million to date. I've produced The Ride to Conquer Cancer across seven
cities and two countries.
At SickKids Foundation, I created The Great Camp Adventure Walk from scratch—1,000+ participants,
$1.3M raised in year one. I led the evolution of Scrubs in the City from 225 participants to 800+, tripling revenue. Today it sells out year over year.
But here's what gave me the real edge: years in hospitality, where I learned that while the logistics absolutely matter, the magic happens in the small, intentional moments that make people feel something.
Over ten years ago, I founded Beyond Fundraising Inc.,
a non-profit event consulting company. In those ten
years, we've helped over 50 non-profits across Canada uplevel their events, fix what was broken, and create brand new events that are actually aligned with their mission. We created Camp Beyond—the only non-profit event and marketing conference in Canada and we host
the "Real Talk for the Non-Profit Event Pro" podcast.
I live and work right here in the Blue Mountains.
And this workshop is my gift to you—
a way to kick off 2026 with clarity instead of chaos.
Here is what you'll be walking out with
clarity on your
2026 event strategy
Not "I'll finish it later." Done.
A strategic plan you can execute with your team the next day—without second-guessing every decision. You'll have clarity on your WHY, so pushing back on ideas that don't serve your mission becomes easy instead of exhausting.
the tools & framework to execute all year
Your participant journey mapped with specific touchpoints from registration to follow-up. A workbook with proven frameworks. The confidence to evolve your events beyond "we've always done it this way"—with strategy to back up why you're making changes.
Your People + Ongoing Support
Real connections with local non-profit pros who become your sounding board. The kind of people you can text when you're stuck or need a reality check. PLUS a free 30-minute follow-up call with me after the workshop—because I know questions come up when you're actually doing the work. We'll tackle anything that's lingering, review how things are going, and talk through any expansion ideas. I don't want you walking out and then being left on your own.
What's Included
Value: $999
1 / Before the workshop -
Bonus: Pre-workshop workbook ($150 Value)
You'll receive a comprehensive workbook with frameworks and planning tools before the workshop. This means you're already thinking strategically about your events before you walk in, and we can dive straight into the work that matters.
2 / during the workshop (2 hrs) - $700 value
This is hands-on, focused work time where you'll:
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Define the real WHY behind your event(s)—one that drives strategy and the right decisions, with outcomes of genuine excitement and registrations
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Map out your clear participant journey from first touchpoint to follow-up
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Review your 2026 event plan with expert guidance
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Get feedback from me and other experienced non-profit pros
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Leave with a strategy and a plan, not just notes
3 / after the workshop (30 min) - $199
Networking Cocktails (First drink is on me!)
Connect at a local spot for real conversations. The kind where you actually exchange numbers and text each other when you need someone who gets it—when you're questioning a big decision or just need to know you're not the only one going through it.
FREE 30-Minute Follow-Up Call
Here's what I know: questions always come up when you're actually implementing, something you didn't think of in the workshop, a twist you didn't see coming or a board member who's suddenly questioning everything.
That's why every workshop attendee gets a free 30-minute follow-up call with me. We'll tackle whatever's lingering, review how your implementation is going and talk through any expansion ideas or pivots you're considering.
This isn't a sales call. This is real support when you're in the middle of actually doing the work. Because the difference between a plan that sits in a drawer and one that transforms your events? Often it's just having someone in your corner when you hit that first bump.
Early Access to Camp Beyond
Workshop attendees get early access to registration for Camp Beyond (April 28-30, 2026)—a three-day retreat at YMCA Camp Wanakita where you'll do deep work on your events with non-profit pros from across North America.
Real Talk.
Most nonprofit pros will keep doing what they've always done.
They'll say they're too busy for a two-hour workshop. They'll run the same event the same way because it's easier than changing. They'll hope this year is different.
You'll burn out again. Or even worse, see the same results—or less.
But you're not most non-profit professionals.
You're here because you know that hope is not a strategy. That two hours of focused work beats two months of scrambling and just because you've always done it one way doesn't mean it's the only way.
You're ready to evolve. And you're done doing it alone.
THE QUESTION ISN'T WHETHER YOU CAN AFFORD TWO HOURS ON A WEDNESDAY AFTERNOON.
THE QUESTION IS WHAT IT'S COSTING YOU NOT TO HAVE A REAL STRATEGY.
Get in Touch
Drop us a line. Join the mailing list.
We're so excited you're here.
416-694-3740 call or text
