many fundraising events miss the mark
Here's a shocking reality: 76% of people are willing to participate in fundraising events, but revenue per participant has dropped 20% because organizations aren't giving people the right tools and connection points to succeed.
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The problem isn't getting people to show up—it's helping them feel genuinely connected to your mission. Most nonprofits fall back on outdated formulas that leave them exhausted, underfunded, and constantly scrambling for the next idea.
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And while the team is recovering from the chaos, the community you serve is left waiting for the impact that never quite arrives.
Imagine what it would feel like to create fundraising events that:
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Leave participants deeply connected to your mission—not just making a donation out of obligation but because you have shown them why through surprise moments that make your event unforgettable.
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Consistently raise more money with a real playbook that won't cause you to double your workload.​
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Use a predictable, profitable, and repeatable event framework that you can apply to all future events you do and grow sustainably while building lasting relationships that extend far beyond event day.
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Energize your team with the clear HEART Method system that transforms them from event planners into experience designers without overwhelming them with endless tasks.
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Attract more attendees who are genuinely excited to show up because you know how to create meaningful connections that start weeks before your event.​
This is exactly what happens when you stop piecing things together and start following a proven framework designed
to make your events successful from the inside out.
✓ You lie awake wondering why people participanted but never came back—even though you poured your soul into that event.
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✓ You're tired of nail-biting until 3 weeks before, refreshing your registration page and praying people will buy tickets, while other organizations effortlessly inspire the excitement that fills rooms.
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✓ You know your cause changes lives, but you can't evolve your events beyond transactions into experiences that create passionate advocates who return year after year.
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✓ You want someone who understands the weight you carry to show you how to inspire lasting relationships and invest your energy wisely.
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✓ You're done pretending "just getting through the event" is success when you know you can evolve these experiences to excite people so deeply they become loyal supporters.
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The Expert Behind HUNDREDS OF SUCCESSFUL FUNDRAISING Events that
have raised over $100 Million
HI! I am AMy.
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I know the pressure of putting everything into an event and still wondering if the results justified the stress. That was me over 20 years ago, and I promised myself there had to be a better way.
Since then, I've worked alongside nonprofits across North America and helped them raise millions through fundraising events that are not only profitable but also deeply meaningful. And I've done it by teaching organizations to focus on strategic simplicity, genuine connection, and sustainable frameworks—not gimmicks or endless stress.
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Now, for the first time, I'm pulling out my tool kit full of tips & tricks that has transformed events for organizations everywhere. Because I believe more nonprofits deserve the tools and strategies to create profitable events that amplify their mission and expand their impact—without burning out their teams.
What you'll experience inside the masterclass
Build anticipation that converts
Discover the pre-event storytelling sequence that gets people genuinely excited to attend (not just obligated) so your events feel like must-attend experiences instead of charity obligations.
create moments that matter
Learn surprise and delight strategies that cost almost nothing but create lasting emotional connections,
so attendees become passionate advocates for your mission.
turn events into relationships
Master the post-event follow-up system that keeps 73% of participants engaged long-term, so you build a community of supporters instead of hunting for new faces every year.
design your connection blueprint
Leave with a concrete framework for transforming one-night or day transactions into year-round donor relationships that sustain and grow your impact without burning out your team.
